Behind the scenes of the first PINUA shoot – AMETSA Collection

April 5 & 6, 2025 – Pyla-sur-Mer

The weekend of April 5, 2025 will remain etched in the history of PINUA. It was in Pyla-sur-Mer , the natural and symbolic heart of our brand, that we organized the first official photoshoot of the AMETSA collection . A collection designed as an ode to escape, dreams and the wild beauty of the Atlantic coast.

A typical house to set the scene

On Saturday morning, the team met in a typical Pyla house, with a warm and inspiring atmosphere, perfect for transcribing the PINUA universe. Surrounded by pine trees and bathed in natural light, our models Maëliss, Kahaia, Romane, Marie , as well as Loanie , co-founder of the brand and model for this first collection, brought AMETSA to life.

An afternoon between dunes and golden light

In the afternoon, head to the majestic Dune du Pilat , a true symbol of our region. In this spectacular environment, the models were captured in exceptional conditions.
The sunset on the beach , at the end of the day, offered a unique golden light, giving the images a character that was both poetic and powerful.

A passionate and committed team

To capture this adventure visually, we were fortunate to collaborate with professional :

• Mathis Oyarzun (@kanohi_studio), photographer, was able to capture every moment with sensitivity and precision

• Videographer Nathan Peyre (@nate_productions) authentically documented every moment

• Ambre Anfosso (@anfossart), editor of the collection teaser, brought her artistic touch to tell the essence of AMETSA in images

A Sunday with your feet in the sand

The next day, the team continued the shoot on the Petit Nice beach, right next to the dune. This natural, wild, and open setting offered a new dimension to the collection: more raw, more free. Barefoot in the sand, hair blowing in the wind, the models embodied the freedom and authenticity that we want to convey through each piece.

A collection born from a dream, anchored in reality

This first photoshoot marks a symbolic and emotional milestone for PINUA. The AMETSA collection—"dream" in Basque—comes to life where it all began: between the ocean, the forest, and the light. This weekend was much more than a visual production; it was a collective experience , a suspended moment, where our values, our creativity, and our deep attachment to the region met.

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