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Article: Official Launch of PINUA – Welcome to the AMETSA Universe

Lancement officiel de PINUA – Bienvenue dans l’univers AMETSA

Official Launch of PINUA – Welcome to the AMETSA Universe

Saturday, April 19, 2025 at 6 p.m. marks a moment we have been eagerly awaiting for two years: the official launch of PINUA , our brand of reversible swimwear, 100% made in Europe.

PINUA is the story of a dream come true, carried by two friends, Loanie and Antoinette, with the desire to rethink beachwear around three fundamental pillars: elegance, commitment and freedom .

AMETSA, our first collection

For this first step of the adventure, we present AMETSA , which means "dream" in Basque. A collection imagined as an invitation to an inner journey and to the present moment.

Inspired by the French Atlantic coast , AMETSA draws on the elements that surround us: pine forests, the soft light of the sand, the deep blue of the ocean. Each swimsuit is 100% reversible , designed to adapt to your desires, your moods and your destinations.

AMETSA offers cuts designed to flatter all figures, high-end materials, refined details... And above all, a promise: to offer you durable, comfortable, and committed pieces.

One brand, one vision

At PINUA, every manufacturing choice has been carefully considered.

  • Our fabrics come from Italy (OEKO-TEX certified)

  • Our jerseys are carefully made in Portugal

  • Our accessories are produced in Spain , in the Barcelona region

This short and transparent circuit reflects our desire to support responsible fashion , respectful of both the women who wear our creations and the people who make them.

Welcome to the #UhainaFamily

PINUA is much more than a brand. It's a community , sharing values ​​of authenticity, gentleness, and awareness.

Today, we are proud to invite you to discover the world we have passionately created. We can't wait to see our swimsuits live with you, by the water, in the summer light, or through the waves of your daily life.

Thank you for being part of this adventure.

Welcome to PINUA.
Welcome to AMETSA.

🌐 Website: pinua.fr
📲 Instagram & TikTok: @pinua.swim
📖 Facebook & LinkedIn: Pinua | Reversible Swimwear